More like a gallery of eyewear than an optical store.

Our eyewear is fabulous, Funky and fun. Wondrous, Whimsical and well-priced.

We go for great design, not trendy brands - and hand-crafted over mass-produced.

We have style consultants instead of sales staff and qualified dispensers instead of receptionists.

We value integrity over profits... and we're driven by our passion to make you look your best.


Our stock is individually selected from the best in the world.

Our own designs are hand-crafted in Australia, exclusively for our clients.


We also custom make our frames in colours and patterns

which will best suit you.

Your browsing is welcome and our attention is unavoidable.

Full Optical Services include eye-testing, lenses and great coffee.

Open Tuesday - Friday 10am - 6pm & Saturday 10am - 3pm.

We're at 3 Johnston Street, just near the corner of Smith Street Collingwood. Ph: 94161043
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